Freja Beha Erichsen and David Sims Team Up for Prada’s Pre-Fall 2020 Campaign

We were definitely disappointed when Miuccia Prada ditched Steven Meisel as Prada’s campaign photographer back in 2017. Since then, we’ve endured several underwhelming Willy Vanderperre campaigns, witnessed a Drew Vickers and Keizo Kitajima pairing and tolerated Jamie Hawkesworth’s Spring 2020 offering. Following the news that Raf Simons is the brand’s new co-creative director, change is once again in the air over at Prada. Shot by David Sims and styled by Olivier Rizzo, the Pre-Fall 2020 campaign features Freja Beha Erichsen showcasing the bold and print-heavy collection.