The Fendi Baguette is a handbag that has stood the test of time and has become an icon in the world of fashion. First designed by Silvia Venturini Fendi in 1997, the Baguette was inspired by the French tradition of carrying baguettes under their arms as they go about their daily activities. Its rectangular silhouette, along with the F-logo clasp, has become synonymous with the brand and the era it represents.
The Baguette’s popularity can be traced back to New York City, where Carrie Bradshaw, played by Sarah Jessica Parker, famously exclaimed, “It’s a Baguette.” The character was seen carrying the handbag for different occasions while travelling to different places. And 25 years on, the handbag continues to be a fashion staple.
In September 2022, Fendi celebrated the Baguette’s 25th anniversary with a special collaboration between Kim Jones, the house’s artistic director, and Marc Jacobs. The extravagant runway show in New York unveiled a capsule collection that pays tribute to the iconic design. Now available, the Fendi x Marc Jacobs collection offers a range of sought-after pieces perfect for summer, including the updated Baguette, Fendi Sunshine shopper, Fendi First, swimwear, and more.
The Fendi x Marc Jacobs collection draws inspiration from New York City in the early 2000s and showcases Marc Jacobs’ artistic touch with bold, elevated, and larger-than-life monochromatic designs. The men’s and women’s ready-to-wear feature vibrant fluorescent accents, which are a clear departure from the current obsession with quiet luxury.
The collection, with its sinuous lines, elongated forms, logo-filled pieces, and jewel-encrusted embellishments, is a nod to New York City during the “Gilded Age”. The vibrant and urban essence of the city is evident in the collection, where rhinestones and silver accents mirror the glass exteriors, while neon yellow pops draw inspiration from the safety vests worn by workers.
Marc Jacobs’ unique “The Tote Bag” typography is evident in Baguettes adorned with large fluffy hats, perfectly completing the looks. As a native New Yorker, Marc Jacobs finds it easy to draw from his personal experience living in the city and being a prolific designer who had once helmed top luxury brands like Louis Vuitton. Designing this capsule collection was like a homecoming for him.
“In my opinion, Marc is the King of fashion in America. He is also a master of branding and experimentation, particularly with logos. Here, Marc has designed a Fendi collection — it is not a collaboration, rather it is an interpretation. In it, there is a sense of freedom in excess and joy, where he was allowed to do whatever he wanted,” said Kim Jones of Marc Jacobs’ collaboration with him on the capsule collection.
In conclusion, the Fendi x Marc Jacobs capsule collection celebrates the Baguette’s 25th anniversary and pays homage to New York City’s vibrant and urban atmosphere. The collection offers fashion enthusiasts and handbag collectors alike an opportunity to own coveted pieces that are a clear departure from the current obsession with quiet luxury. With its sinuous lines, elongated forms, logo-filled pieces, and jewel-encrusted embellishments, the Fendi x Marc Jacobs capsule collection is a must-have for anyone who loves fashion and luxury.