Exclusive Peek Inside Gucci’s Spectacular Spring 2024 Eyewear Launch!

Upon stepping into Gucci HQ, Sabato De Sarno immediately turned his attention to David Sims, the photographer for the fashion house’s mainline advertising campaigns. Even before De Sarno revealed his first collection, Sims was already shooting the Fall 2023 collection by the in-house design team. The Italian designer quickly collaborated with the British photographer on profiling Daria Werbowy for the Gucci Marina Chain jewelry campaign. He then relied on Sims again to capture his debut Spring 2024 campaign as the creative director of Gucci.

Sims continued to work with Gucci, photographing the unveiling of the Spring 2024 eyewear advertising campaign. The campaign features Italian model Vittoria Ceretti, Chinese actress Ni Ni, British actress Alia Bhatt (of Indian descent), and American male model Max Wagner against the backdrop of Milan‘s cityscape, with Sims behind the lens.

Gucci Eyewear S/S 2024 : Vittoria Ceretti, Alia Bhatt & Ni Ni by David Sims

Gucci Eyewear S/S 2024 : Vittoria Ceretti, Alia Bhatt & Ni Ni by David Sims

IMAGES | FACEBOOK/GUCCI