Monster Energy is bringing their Up & Up College Festival Series back for another year, and this year’s headliner has just been revealed: Elephante!
The Up & Up College Festival series first kicked off in 2016 as a competition that pits colleges against each other in a 48-hour guerrilla campaign to sell the largest number of pre-sales. Each season, student influencers at participating schools create teams and work over two days to motivate their student bodies to pre-order tickets. Top-selling schools win the competition and bring a popular headlining artist to perform at (or near enough to) their campus. Past years have seen Cash Cash, GRYFFIN, and Two Friends as headliners.
“I’m pumped to be a part of the Monster Energy Up and Up Festival!” said Elephante. “I cut my touring teeth on a lot of college shows, so to be able to come back now on such a bigger scale after all these years feels very full circle. Some of the best times of my life were going to shows like this in school, so I can’t wait to bring it back and turn campus into a zoo for the night.”
Monster Energy will unveil the colleges competing in this fall’s event on August 26, and the 48-hour competition will go live on September 10. The Up & Up College Festivals for this fall’s four winning campuses will take place in October and November.
To learn more about the Monster Energy Up & Up Festival, visit here.
Photo via Rukes.com via youredm