Discover how Rolex makes the world a better place

Founded in 1905 in London by Hans Wilsdorf and Alfred Davis, Rolex has made a name for itself in the pursuit of the exquisite watchmaking industry, prompting industry insiders to ask if Rolex was a name derived from translation, “watchmaking excellence”. The first watch manufacturer to be chronometer-certified for a wristwatch in 1910, to invent the first waterproof wristwatch, the Rolex Oyster of 1926, and to continually improve the functionality of the wristwatch in 1945 with the first date automatically changed on the watch face. Datejust, Rolex extends its penchant for perfection in all the projects in which they decide to participate. Example: The Rolex Awards.

In 1976, during the commemoration of the 50th anniversary of the famous Rolex Oyster watch, the brand launched the Rolex Awards. It was their way of “giving back”. Their philanthropic efforts are now at the forefront of and it sheds new light on the brand ‘s mission of “inspiring and helping to create a better world for all, through acts of life”. extraordinary men – the laureates, assistant laureates and young laureates “that Rolex has sponsored. Once again, they excel and thanks to, connoisseurs and consumers could finally discover that the “Crown” is more than an accessory shortcut to prestige and wealth.

James Cameron, winner of the Rolex Prize

Discover how Rolex makes the world a better place thanks to

Rolex laureates often share the same desire to make the world a better place. As individuals, everyone is able to conceive of a pressing human or ecological need, and then, supported by the talent, ambition and genius needed to design and plan a viable solution meeting the urgent needs of society and human civilization. Above all, for these ideas and solutions to be achievable, it takes size and these winners also have the ability to infuse others with their enthusiasm and above all their passion and determination to carry out their projects.

I had bought this watch (Rolex Submariner) 20 years ago and it was with me every day: it was on my wrist when I was making Terminator 2, making explode objects and return trucks driven by a motorcycle. , a hand holding a camera two feet from the spinning wheels of an 18-wheel truck. I wore it the first time I really saw the Titanic through the porthole of a submersible, and I wore the same watch with my black tie when I climbed on the stage to get the Oscar that had directed the Titanic.

The stories found on are not your usual watch stories, in fact, there is no mention of their much vaunted watches or watchmaking achievements. In fact, at Christmas, you owe it to yourself to visit the website to discover a glimmer of hope in our dark future. Discover how Rolex makes the world better with men like James Cameron:

“I thought I could give it to him, it’s something very personal and has value for me equivalent to what his gifts to me meant to him. So I gave him my Rolex Submariner. “- James Cameron, after completing Avatar

Cameron offering his Rolex Submariner to Ropni

For Cameron, his Rolex has always been a symbol of the ongoing quest for the discovery of the unknown. After accompanying him on countless expeditions over the past 20 years, he has now found his new home deep in the Amazon. During the creation of Avatar, Cameron studied indigenous cultures and discovered that these tribes, as in the film, lost their rights and were displaced and their cultures were forever destroyed.

When Avatar reaches $ 2.7 billion worldwide in box office, becoming the “most profitable” film, Cameron feels compelled to become an activist in the name of people’s rights indigenous. Knowing and eventually forming close relations with Ropni, leader of the Kayapo people in the Amazon, Cameron became one of the Kayapo with an appointment ceremony – one of the highest honors of his culture. Grateful, Cameron thought to himself, “What can I give him, it’s something very personal and that has for me a value that is equivalent to what his donations for me meant. “In the end, he gave the chef his Rolex Submariner.

A flock of Przewalski horses run in the Takhin Tal Nature Reserve, part of the Strictly Protected Area of ​​Gobi B in Mongolia

Other Rolex laureates, like Claudia Feh, allow us to understand how otherwise ordinary people’s passions make their love projects extraordinary. Feh’s love for horses led her to reintroduce Przewalski horses into their pastures of Mongolian origin.

Claudia Feh and her Przewalski horses bred in native Mongolia © Rolex Awards / Heine Pedersen

Fleeing in Mongolia for several decades, Claudia Feh’s fascination with the Przewalskis led her to build and raise a herd in France and bring the last of the truly wild horses to their native country. Przewalski (pronounced shuh-Val-skee) have existed for more than 100,000 years but, being too wild and aggressive to be domesticated, their numbers have been decimated by the loss of habitat and hunters. The last Przewalski disappeared from nature in the 1960s.

Stories like those found on are a compelling argument for the need for men with the means and resources to become true stewards of the planet.

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