Written by Craig Landale
18th April 2019
Discover April 2019’s Coolest Stuff
Hello summer, we’ve been expecting you! As I write this sitting outside in my garden, the temperature in London isn’t expected to dip below 20 degrees for the next 7 days according to the forecast. There’s been some really cool product launches this month too. We have a stunning automatic watch somehow priced at just £220 and sustainable luxury Supima cotton t-shirts priced at just £20 among others. So, following on from my March roundup, I’ve compiled a list of my favourite products and releases for the month of April 2019 – enjoy.
Asket Launch ‘The Shorts’
Challenging sartorial convention Asket has developed a pair of shorts to get you through spring and summer, whether you’re on or off the clock. Crafted with care in the brand’s Portuguese tailoring facility from a soft yet sturdy 100% organic cotton Italian twill weave, The Shorts feature a clean waistband, classic button closure and neatly welted back-pockets. With a perfectly balanced inseam and Asket’s two-dimensional build, the final question is on you: To roll, or not to roll?
Undone Basecamp Watch
The watch brand democratising custom luxury timepieces, is excited to release their new, highly-anticipated model, the Basecamp. A modern, high-performance tool watch with on-trend vintage aesthetics, the Basecamp is now the brand’s most durable custom watch in the collection. Not only is the Basecamp case slimmer and more comfortable on the wrist with a thin 15mm case, but it’s been outfitted with an ultra-thick 3mm custom plexi crystal that took two years to develop in the lab. The durable crystal was created to provide just the right amount of magnification, and alongside the case, it has a whopping 50-meter water resistance. High-quality features like the automatic Seiko NH-35 movement with a 42-hour power reserve with date complication, standard black plexi bezel, luminescent hour markers and three different hands at varying lengths for quick readability also make this watch a standout in its price category.
Mutt Motorcycles T-Shirt Capsule
Birmingham institution Mutt Motorcycles, known for creating the coolest bikes in the UK, have announced the release of a new limited T-shirt range based around the culture which makes up the beating heart of what MUTT is. The bikes are already making waves with customers including Tom Hardy and Paul Anderson. The capsule collection is made up of a range of tees which pull influence from Evil Knievel 70s Kitsch via Psychedelic Wings. All tees come with soft handle water-based prints front and back on a brand-new slim fit in a slick soft handle 160gm 100% cotton jersey. With iconic Mutt labelling at hem, cuff and neck.
Woolrich Outdoor Label
Humanity and nature may seem like two opposing forces but combined they can create an unparalleled harmony. The Woolrich SS19 Outdoor collection has been created in partnership with premium Japanese outdoor brand Goldwin and Woolrich Japan, which made its debut at Pitti Uomo 94. The collection is designed to allow flexibility which will help you coexist amongst the untamed wilderness. Taking inspiration from simple, natural perfections – this season is designed for pursuits such as trekking through forest trails, fishing in untapped streams and climbing sheer rock faces. The Woolrich Outdoor SS19 collection seeks to work with the natural world instead of against it, creating an equilibrium between us and the essence of our surroundings.
Avi-8 Launches The Bulman Edition Watch
George Bulman was the chief test pilot for Hawker Aircraft. Bulman flew for the Royal Flying Corps was awarded the Military Cross and the Air Force Cross for his bravery and service to the country. Following his retirement from active service, Bulman became a test pilot for and became a director of the Hawker Aircraft Company. He worked closely with the company’s chief designer, Sir Sidney Camm and had tested many of Camm’s prototypes, including the Hawker Hurricane. In commemorating Bulman, Avi-8 looks to reflect and pay tribute to the behind the scenes efforts of engineers, test pilots and designers all working with the most critical of briefs: the very defence of their country, under the most trying of wartime conditions. And yet it is in such crucibles of pressure that the most important, most successful of efforts emerge. Measuring 45 mm in diameter the Bulman has a deliberately subdued look at first glance with a bead blasted matte finish to the case, and the dial harmonises a classic pilot watch outlook with a cockpit inspired design.
The adidas Nite Jogger
adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic road running sneaker through another unmissable aesthetic update. The reflective silhouette returns to stake its claim as an essential for any night time creator, backed with a campaign created by a global network of artists working in their fields of expertise. With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the campaign film as a poetic ode to the people and things that thrive in spaces generated by darkness. The campaign demonstrates how night time can act as the perfect backdrop for expression. Shining a light on three young creators, the film features New York rapper Wiki, London born poetic singer Obong Jayar, and Cai, a spoken word poet and member of Say it Out Loud Tokyo. Illuminating its wearer after dark, the campaign shows how the Nite Jogger silhouette brings together function first technology and forward-thinking design, in order to push today’s night time creator firmly to the forefront.
Balenciaga BB0037S Sunglasses
Founded by Cristóbal Balenciaga in 1917, Balenciaga sunglasses are an addition to the already world established French fashion house. This Parisian brand has defined the concept of both elegance and modernity through their extensive offering which includes; women’s and men’s ready-to-wear, handbags, shoes, accessories, eyewear and fragrances. Utilising mastery techniques and innovative fabrics, Balenciaga sunglasses are a celebration of one of fashion’s most important brands. Artistic director Demna Gvasalia upholds the vision of Cristóbal Balenciaga through masterful cuts, exquisite techniques and by constantly pushing boundaries. The Balenciaga BB0037S sunglasses boast a contemporary squared aviator shape which is crafted from metal. The frame has incorporated ear socks and adjustable nose pads to provide comfortable wear at all times. The Balenciaga logo is engraved at the temple, the interior ear stem and upon the lens, and this model also features a frame which is ruthenium and has green lenses.
The Cotton Story Clothing
The Cotton Story was founded with a simple but lofty aim; to offer luxury everyday clothing at a fraction of the usual price. They believe it’s time that clothing made with the finest materials should be available to everyone at an honest price. And they believe factories they’re made in should be ethically and sustainably run. The Cotton Story create high-quality casualwear to offer direct-to-consumer at a fair price. The Cotton Story luxury basics are made from Supima cotton fiber, produced using state of the art farming technologies that don’t cost the earth or damage it. They manufacture under the old principle of make something that is built to last, and they don’t over-inflate their prices which leads to a garment that is affordable, durable and environmentally responsible.
The Cotton Story
The Pliqo Bag
The Pliqo promise is simple: you need never travel in your suit again, no matter how light you’re packing. This clever little bag enables you to fold and pack your suit, carry it as hand luggage, and unpack it in perfect condition, ready to impress at your meeting or social event. When closed, the Pliqo bag measures only 39 cm x 30 cm x 8 cm. The bag stows away in every type of cabin bag or case, and many cycle panniers, backpacks, messenger bags and even briefcases – making the morning commute or evening date equally hassle free. It’s all thanks to a patent pending folding garment hanger and magnets that prevent your formalwear from creasing, even on the longest journeys.
The Pliqo Bag