Image: Brett Lloyd, Dior
Through a sustainable beachwear collection, Dior and Parley for the Oceans join forces to push for change in the fashion industry. The Beachwear Capsule line, made from Parley Ocean Plastic, was redesigned by Dior’s famed artistic director Kim Jones and debuted on April 14th. It’s just in time for Earth Day on April 22nd, as well as the next summer days.
With its AIR Strategy: Avoid, Intercept, Redesign, Parley for the Oceans is a collaborative network tackling significant ocean concerns. To promote awareness of ocean pollution, the environmental organization has previously collaborated with Adidas, artist Kenny Scharf, and singer M.I.A. This creative partnership with Dior reflects the legendary French fashion house’s sincere desire to progress toward a more eco-innovative and sustainable future for fashion.
The development of this first collection with the fashion house, according to Cyrill Gutsch, CEO and creator of Parley for the Oceans, is a trumpet cry for the fashion industry to revolutionize its manufacturing techniques. “With the latest data emphasizing the urgent necessity of action,” Gutsch said, “we need transformative change in every area of society to stop the quickly emerging repercussions on both humanity and wildlife and secure our future on our wonderful blue world.”
In 2019, a collaborative research team launched novel yarns and textiles made from Parley Ocean Plastic. Upcycled materials include marine plastic garbage and fishing gear collected from beaches and isolated islands across the world, including the Maldives and Sri Lanka. The Parley global network then engineers the acquired components into high-performance materials.
The partnership is inspired by Monsieur Christian Dior‘s love of flowers, gardens, and oceans — “a passion fostered from his boyhood along the English Channel” — and the bond between Dior and nature’s wonders. Jones, an English fashion designer, shares this passion for the desire to conserve the spectacular underwater environment.
Jones aims to employ environmentally friendly materials to create apparel that is both attractive and desirable through eco-innovation. According to WWD, the artistic director of menswear stated he started working on introducing more sustainable textiles as soon as he arrived at Dior four years ago. “That’s something we do a lot.” It’s simply something that isn’t really talked about, so I thought, ‘Let’s design a collection where we can talk about it because it’s essential,'” Jones said during a sneak peek.
Sustainably Constructed For Adventure
Dior’s atelier artists modified Ocean Plastic to create high-quality textiles like as jacquard, technical canvas, and an ultra-breathable mesh weave. The committed crew labored in blues and ochres to weave exquisite patterns like the house’s hallmark Oblique and the Adriatic, a ripple graphic motif from the past.
These designs may be seen on items ranging from shirt jackets and poplin pants to water bottle holders that are cool, summery, and travel-friendly. Meanwhile, Dior’s renowned B23 shoes are now available in an Adriatic fabric with bio-based plastic soles.
According to Highsnobiety, the Dior team used an extra 2% of fabric anywhere it was needed — polyamide in the mesh for sturdiness; chiné silk and cotton for softness in the shirt facings.
The line is as stylish as it is functional, with coats that can be packed into connected pockets and H-Town shoes that use climbing-inspired cords for an adjustable fit. Furthermore, terry layers will wick sweat from the salty ocean.
Image: Brett Lloyd, Dior
This collection of one-of-a-kind, ecologically aware beachwear combines “the promise of a modern appearance with a better tomorrow.” Furthermore, the collection is part of Parley’s X10 impact program, which ensures that ten times the equivalent of each item’s carbon and plastic footprint is intercepted from nature.
The Beachwear Capsule is available at Dior.com and at Dior boutiques that sell menswear. Every season, it will be refreshed.