Dior Opens Pop-Up Store That Overlooks The Mediterranean Sea

Rome-based design studio Thirtyone has introduced a new Dior pop up store in Capri, Italy. By reinterpreting the traditional local ceramics and enriching them with an exotic and warm weave of bamboo, the space offers a resort immersive retail experience.

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The French brand presence is gently invading the space, designed by Thirtyone, in a continuous dialogue with the “genius loci” of the island, whose typical vegetation becomes a major feature of the project. The ceramics, broken and reassembled, have in fact been developed as a custom project that combines the French textile tradition of the “toile de jouy” with the local artisan.

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The temporary Dior boutique is located at Il Riccio restaurant & beach club, part of the Capri Palace Jumeirah. Overlooking the azure waters of the Mediterranean, the pop-up store is presented as a unique setting on a balcony perched on the rocks, and is accessible by sea thanks to a dedicated boat service.

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The heart of the project is the small cave on the rocky wall transformed into a bazaar. Meanwhile, beach cabins customized with the bayadère stripes and the toile de Jouy motif, both distinctive elements of the resort collection of the French brand, are placed throughout the premises.

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All the materials and textures are in fact a careful selection of the local artisan heritage that integrates iconic elements of Dior as a brand. The natural bamboo surfaces, enriched with brass details, alternate with neutral lime and cannage backdrops that enhance the bold colours of the Dior collection. The result is an en-plen-air retail space that offers an immersive Dior experience.

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All images by Kristen Pelou  Project by Thirtyone design studio via bocadolobo

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