Colour Pop Urth Lite Stix ($8.00 for 0.33 oz.) is a pale pink with warmer undertones and subtle, pink and gold shimmer throughout. It had a higher shimmer level, but it didn’t read sparkly/glittery to my eye. The texture was lightweight, creamy, and moderately emollient with more slip than most of the shades in the formula. As a result, it had more medium to semi-opaque coverage when applied directly from the tube (see the angled swatch, as it shows the true coverage level better), while application with a brush or fingertips was semi-sheer to mostly opaque. The product applied evenly to bare skin and spread easily across it, even over foundation (without lifting up my base), and the finish didn’t emphasize my skin’s natural texture. This shade stayed on well for eight and a half hours on me before fading slightly.
Too Faced Rosy Glow (Right) (PiP, ) is less shimmery, warmer (95% similar).Make Up For Ever H102 (P, $23.00) is more shimmery (90% similar).Too Faced Fancy Pink Diamond (P, $34.00) is less shimmery, warmer (90% similar).Tarte Stunner (PiP, ) is more shimmery (90% similar).L’Oreal Daybreak (P, $14.99) is less shimmery, warmer (90% similar).Makeup Revolution Peach Lights (P, $6.00) is more shimmery (90% similar).Tarte Spellbound Glow (LE, $30.00) is more shimmery (90% similar).Makeup Revolution Liquid Ethereal (P, $9.00) is more shimmery (90% similar).Too Faced Satin Sheets (PiP, ) is more shimmery, warmer (90% similar).Maybelline Iridescent (100) (P, $9.99) is cooler (90% similar).
$8.00/0.33 oz. – $24.24 Per Ounce
The formula is supposed to “blend effortlessly” with a “natural, skin-like finish” that can be layered or applied on bare skin. The brand recommends applyling directly from the tube for heavier coverage and using a brush to pick up product for less coverage, though the coverage “easily builds colour to your heart’s desire.” They dry down to a semi-set finish–lightly dewy, definitely “natural, skin-like” in appearance, but not overly tacky or really wet-looking. I haven’t found that they migrate or move around much, so the formula is still longer-wearing at seven to nine hours with minimal movement. They have applied well and worn well over foundation thus far, too. They are not transfer-proof but are transfer-resistant; they won’t smear around with an inadvertent touch but aren’t fully locked down.
The pigmentation varied a bit from shade to shade, but most shades were semi-opaque to fully opaque when applied directly from the tube in one “swipe” motion, though I think mimicking this on cheeks isn’t quite as easily done as compared to my arm. I preferred picking up product on my fingertip, patting on the apple of my cheek and diffusing upward and outward, then using a clean fingertip to diffuse and soften the edges as needed. I appreciated that even the deeper hues didn’t seem to “sink” into my pores and were as easy to apply and blend out as very light, more my-skin-but-better (literally, my skin!) hues. I would describe the formula was buildable from semi-sheer to medium with semi-opaque coverage possible, but there’s enough slip in the formula that it starts to sheer out noticeably even when applied more heavily.
The consistency was lightly emollient, lightweight, and thin with good spreadability and movement; it didn’t lift up base products but still worked well over bare skin. I didn’t experience it lifting up or creating patchiness over time on top of foundation, even when I set the foundation initially, but I would recommend (same as I would for most cream-based cheek formulas!) to pair with a less-matte foundation for optimal results (the dewy finish plays well with a more skin-like base).
Oh, the caps have the names of the products, but the rest of the tube doesn’t, so if you have more than one open, take care in getting the right lid back on!
Phenylpropyldimethylsiloxysilicate, Caprylyl Methicone, Phenyl Trimethicone, Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Paraffin, Caprylic/Capric Triglyceride, Calcium Aluminum Borosilicate, Methyl Methacrylate Crosspolymer, Silica, Ceresin, Copernicia Cerifera (Carnauba) Wax, Alumina, Cetyl Peg/Ppg-10/1 Dimethicone, Hydrogenated Soybean Oil, Lauryl Laurate, Vp/Hexadecene Copolymer, Stearic Acid, Synthetic Beeswax, Phenoxyethanol, Caprylyl Glycol, Hydrated Silica, Microcrystalline Wax, Potassium Sorbate, Water, Tin Oxide, Hexylene Glycol. May Contain: Bismuth Oxychloride (CI 77163), Carmine (CI 75470), Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).
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