ColourPop Early Birdie Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a light-medium gold with moderate, warm undertones and a sparkling, metallic finish. It had opaque pigmentation in a single layer with a watery, gel-like texture that was more substantial than pure water but definitely had a wet feel to it!
The eyeshadow applied evenly to bare skin and blended out nicely with a dry down that gave me enough time to get it into place without feeling like I had to move a breakneck pace, but it didn’t pull into fine lines as it dried down. It wore well for 10 hours with very slight fallout over time.
Hoot N Holler
ColourPop Hoot N Holler Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a light-medium copper with moderate, warm undertones and flecks of pink and gold sparkle. It had opaque pigmentation that adhered well to bare skin and blended out with ease without losing its intensity and coverage.
The consistency felt watery to the touch–wet and cool–but was denser and more gel-like when applied to my lid. It dried down within 20 to 30 seconds, so I had enough time to work with it but it didn’t have enough time to crease before drying. The eyeshadow lasted well for 10 hours without fading or creasing on me.
Fly the Coop
ColourPop Fly the Coop Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a muted, medium-dark plum with strong, warm brown undertones and a sparkling sheen from multi-colored sparkle. It had rich color coverage applied in a single layer, which was blendable and easy to work with on bare skin.
The texture felt wet to the touch but had substance to it, which enabled the product to go on evenly without losing its intensity. It dried down fast enough that it didn’t settle into fine lines or creases but I felt like I had enough time to apply and blend it out. It stayed on nicely for 10 hours without fading or creasing on me.
On the Fly
ColourPop On the Fly Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a brighter, pinky-plum with warm undertones and a sparkling sheen. The eyeshadow had rich color payoff in a single layer, which adhered evenly and blended out nicely along the edges on bare skin.
The texture was wet to the touch, almost cooling, but it wasn’t so watery that it sheered out instantly. It dried down to a budge-proof finish as it was still going strong after 10 hours of wear.
The formula is supposed to have “high impact” in a “single swipe” that’s longwearing, “won’t crease, fade or transfer” and “dries down to a powder finish with zero fall out.” These are water-based, so they feel wet and cooling when initially applied, but the reality is that so little product is needed to get coverage on the lid that I didn’t feel it was watery or thin when I actually patted it onto my lid with a brush.
I would recommend using less than you think you’ll need, and while fingertips can be used to apply, I liked the control of flat, synthetic brushes gave me as fingertips (for me!) applied far more product than needed. If you over-apply, it can feel wet and take longer to dry down, and it ends up taking too long and can pull into creases/fine lines on the lid. If I used about what I needed (there was some wiggle room), it dried down quickly and set to a transfer-resistant/crease-resistant finish. It was harder to blend out once dry, though, and if I wasn’t careful, more vigorous blending could disturb and cause the eyeshadow to flake slightly.
They are easier to use than they look, and I think they’re quite good overall, though a couple of shades were less stellar. They have a high-shine finish, though I think the more metallic powder and cream eyeshadows give a similar look that I wasn’t convinced that the finish on these was above and beyond products that might be easier to use/more user-friendly. I’m not sure that the pot was the best way to go, as the product dries out extremely quickly; to the point where I would advise closing the product after you’ve taken product out of it, don’t let it sit open while you’re applying the rest of your makeup–you will see and feel parts of it dry out.
I found the packaging to be rather messy, and I have bits of product along the edge of the jar, along the rim, and it’s fiddly to move the stopper from the opening to the lid and back again. I wonder if a squeeze tube might be less messy and make it easier to control the amount of product picked up while also preventing the product from drying out too readily.
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