Colour Pop Melonade Ultra Matte Liquid Lipstick is a rich, medium-dark red with cool undertones and a flat, amtte finish. It had nearly opaque color payoff that applied smoothly and evenly across my lips in one layer. The texture was thin, lightweight, spreadable, and dried down to a flat, matte finish that didn’t emphasize my lip lines. The formula felt a little drying after four hours of wear, though the color was still going on strong after six hours of wear. It left a moderate, pink-red stain behind as well.