Starring global faces of the house Jennifer Lopez and Michael B. Jordan with their families, as well as ambassadors Kiko Mizuhara, Jeremy Lin and Yang Zi – the esteemed design house of modern luxury leather goods and a full range of lifestyle accessories, unveils its all new “Holiday Is Where You Find It” 2020 campaign.
Created during the unique events of 2020, the campaign spotlights Coach’s belief in positivity, finding joy in the little things and seeking comfort in togetherness and familiar traditions. “Holiday Is Where You Find It” will therefore be unveiled as a series of short vignettes and images in which the cast are seen celebrating traditions new and old. It underscores the message that holiday is a state-of-mind—no matter how you’re celebrating this year.
The campaign which features “families” of the cast, including Jennifer Lopez’s mother, Guadelupe Lopez, and children Emme and Max Muñiz, whilst Jordan is photographed celebrating Kwanzaa with his parents Michael A. Jordan and Donna Jordan, brother Khalid Jordan and sister Jamila Jordan-Theus. Kiko Mizuhara appears alongside her sister, Yuka Mizuhara, and Jeremy Lin appears with his friend and trainer Josh Fan. Amongst a multitude of notable mentions, the campaign is expected to feature Malaysia’s very own sing-songwriter, Yuna, and members of the extended Coach Family, including Camila Morrone, Megan Thee Stallion, Quincy, Yuna, and Ramla Ali.
The videos which will be released periodically one after another, will begin with Michael B. Jordan and will continue with the members of the Coach family, including Yuna’s which will be revealed in December. In light of unprecedented times, increased social distancing, and limited travelling, Coach has assembled a global family of creatives, including photographers and directors Ryan McGinley, Renell Medrano, Hao Zeng, Brad Ogbonna, Takako Noel, Yuaan, Fan Xin, DJ Furth, Zhangmeng, Jian LV and Christelle de Castro, in an effort to materialize this message.
“Holiday Is Where You Find It” will spotlight the house’s Beat Shoulder Bag, inspired by the downtown attitude of New York, and its new Hitch backpack and belt bag for men, which will be available at all Coach stores from mid-November 2020 onwards.