Christian Dior’s advertising campaigns have definitely missed the mark ever since Maria Grazia Chiuri took the helm back in 2016. Not even Cara Delevingne and Jennifer Lawrence have saved Dior’s recent campaigns. In addition, the brand’s Spring 2020 offering practically went unnoticed on our forums. Now the French fashion house pays tribute to Italian artist Marcella Campagnano for Fall 2020. Selena Forrest, Maryel Uchida, Maty Fall, Estelle Chen and Felice Noordhoff were all styled by Elin Svahn for the series of simple yet chic portraits shot by Paola Mattioli.
The campaign proved to be another dud. “When you strip all the narratives away it’s basically glorified lookbook photography,” critiqued Benn98.
“Even Zara’s online lookbooks are better than this,” TaylorBinque chimed in.
“This whole campaign is a disaster. Does not sell anything but despair,” added GivenchyAddict.
Also majorly underwhelmed by the outcome was vogue28: “Another uneventful and utterly mundane Christian Dior advertising campaign to add to the list under Maria Grazia Chiuri’s tenure.”
“It’s funny that in her time at Valentino the campaigns were good…” declared DK92.
“Bland clothes and a bland campaign,” said lauralynn025.
BlueRuin simply described the campaign as “blah.”