Chanel’s Latest Signature Handbag Campaign

You could argue that ever since Virginie Viard took over the helm of Chanel from the late Karl Lagerfeld, the majority of the brand’s advertising campaigns have been less than impressive. (With the exception of Steven Meisel‘s handbag campaign.) For Spring 2021, not even Charlotte Casiraghi and a majestic Monaco backdrop were able to save Inez van Lamsweerde and Vinoodh Matadin’s portraits. Now the photographic duo is welcomed back to shoot Chanel’s latest handbag campaign. Putting the spotlight on the brand’s signature 11.12 bag, Rianne Van Rompaey, Imaan Hammam, Louise de Chevigny, Zoé Adjani and Anna Mouglalis are captured around the Paris neighborhood of Saint-Germain-des-Prés each sporting different versions of the iconic quilted handbag.