The Chanel Wanted Capsule Collection, launched as a particular watchmaking investigation by the grand French luxury brand, showcases a range of timepieces that playfully and brazenly place the House’s insignia wherever and everywhere conceivable. The J12 Highly Wanted de Chanel Box is a set of six 38mm J12 timepieces in black ceramic with more assertive usage of the maison’s insignia all over the dial and bezel of the watches. Each watch is driven by Calibre 12.1, which is decked out in a rotor adorned with 34 brilliant-cut diamonds for maximum pleasure. Aside from the diamonds, the Calibre 12.1 is a serious movement with COSC certification and a respectable 70-hour power reserve. The six timepieces will be limited to five pieces each and will be available for purchase separately.
The J12 Wanted de Chanel is next on the list, and it comes in a 38mm glossy black ceramic version with an entirely blank dial and bezel save for the Chanel emblem in bold text splayed across the watch face. The letters C and L are engraved on the fixed bezel, while the letters “HANE” are engraved on the dial. Calibre 12.1 also powers the watch. The next J12 Wanted de Chanel is a 33mm white ceramic piece with the Chanel emblem replicated over the bezel and dial.
The Première Wanted de Chanel comes next, with the well-known Première case and bracelet embellished with letter-charms that spell out “CHANEL.” This clock is quartz-powered, despite its small size (19.7mm x 15.2mm).
Fourth on the list is another well-known Chanel form element, the Code Coco Wanted de Chanel. The clock has been given the rock ‘n’ roll treatment with a black embossed calfskin strap displaying a series of palladium-treated letters, designed to seem like the clasp of the 2.55 Chanel bag and capable of hiding the time when the hour at hand is irrelevant (no prizes for guessing what they spell).
Last but not least is the Chanel Boyfriend Wanted, which has a rectangular case placed onto a black satin look calfskin strap with palladium-treated lettering spelling out the brand name. The black-lacquered dial is unique, with a pixelated appearance reminiscent of the old video game Tetris.
The capsule collection is intended to be a celebration of all things 1990s. Perhaps a more obvious answer is that the line is a celebration of Chanel’s watchmaking and design, developed for people who want to honor this illustrious tradition while proudly wearing the House’s name.