Google is celebrating Black History Month in the United States with ‘The Most Searched: A Celebration of Black History Makers’, a video commercial which showcases a number of Black American leaders, icons and athletes who have (among other achievements) topped its searches. From Beyoncé performing at Coachella to Serena Williams returning a serve to clips of Martin Luther King reciting his “I Have a Dream” Speech, Google’s “Most Searched” video in honour of black history month seems to have everything that shows just how popular African-American culture icons are.
The 90-second clip first aired during the televised broadcast of the 2020 Grammy awards with the introduction: ‘There are moments in American history that captivate us all.’ The video then goes on to reveal icons, pioneers and moments that have been searched for the most on Google, such as the most-searched performance, held by Beyoncé for her appearance at Coachella in 2018, LeBron James for most-searched athlete, Dr Martin Luther King Jr’s ‘I Have a Dream’ as most-searched speech amongst many others.
“The inspiration for ‘Most Searched’ happened last year when our team had a hunch that “I Have a Dream” might be the most searched speech in the U.S.,” said Shea Jackson McCann, Google’s Creative Strategist.
“Looking at Google Trends data, we determined it was. That inspired us to analyze the data for other Black icons, events, and movements that were most searched in their category. Together the data tells a powerful story about how the Black community has helped shape and influence American and global culture. It also shows the tremendous collective interest in our history.”
Black History Month runs in the US for the full month of February. Happy Black History Month to all our American-based readers!
Watch the video below…
Photo credit: Instagram| beyonce