Bella Hadid Takes Us Back to the 90s With Helmut Lang’s Pre-Fall 2020 Campaign

This might just be the year of Bella Hadid. So far in 2020, Bella has four Vogue cover appearances under her belt and numerous campaigns for major fashion houses (think Burberry, Missoni and Moschino). Now Thomas Cawson welcomes Bella back as the face of Helmut Lang for the brand’s Pre-Fall 2020 collection. In the stunning studio images, Bella morphs into her doppelgänger Carla Bruni (once again) for the 90s-inspired campaign captured by photographer Ethan James Green.