Bella Hadid and Hailey Bieber Are the Faces of Versace’s New Fragrances

Donatella Versace has always had her finger on the pulse when it comes to casting ad campaigns. She welcomed back Georgina Grenville for the legendary Italian brand’s Pre-Fall 2020 campaign and picked Jennifer Lopez as the face of the coveted Spring 2020 collection. So it was only natural for Donatella to secure two of the industry’s most in-demand beauties for Versace’s new fragrance ads. Bella Hadid and Hailey Bieber front the Dylan Blue and Dylan Turquoise scents respectively with both captured on the majestic shores of Sardinia by photographer Harley Weir.

Versace 'Dylan Blue' Fragrance 2020 : Bella Hadid & Hailey Bieber by Harley Weir

Versace 'Dylan Blue' Fragrance 2020 : Bella Hadid & Hailey Bieber by Harley Weir

IMAGE: WWD.COM