After 35 years with Volvo, you joined Astondoa as Sales Director in 2016 when the yard was celebrating its 100th anniversary. How acquainted have been you with Astondoa?
I used to be very acquainted with Astondoa. I had been doing enterprise with the corporate for 25 years because it was one of the necessary prospects for Volvo Penta within the Spanish market.
What are Astondoa’s major markets and what areas have you ever targeted on?
The Americas has been the primary market over the last 5 years. In the Americas, the United States is likely one of the strategic markets for the model as a result of we now have an necessary presence in Florida, whereas Mexico is one other key market in that area.
My technique throughout these first couple of years has been targeted on consolidating the enlargement of the shipyard within the European markets the place it already has a presence by way of our sellers, comparable to in France, Monaco, Poland, Italy, the Adriatic space comparable to Croatia, Slovenia, Serbia and Montenegro, in addition to Germany, Benelux and Russia.
In Asia, Astondoa is current in Dubai, Lebanon and likewise in Singapore and Thailand, by way of Yachtside Asia.
Astondoa builds from 11-60m (37-197ft). Which of your yacht ranges do you suppose will attraction most to Asia consumers?
We suppose our Flybridge motor yachts from 44-80ft and the Century vary of luxurious yachts from 100-120ft are engaging for the Asian market.
What are your ideas on the superyacht market in Asia? Is there potential on your Steel vary and in that case, the place?
Of course. There has been a fast improve in dwelling requirements in Asia and a brand new, rising center class that may more and more get pleasure from leisure and subsequently leisure cruising.
As ICOMIA states: ‘For the past 30 years, most Asian economies have been growing and in the past 10 years the GDP in most countries has increased at an average rate of 5-10 per cent per annum, far higher than those of Europe and the USA.’
Which markets in Asia do you consider provide the best potential for Astondoa?
Right now, Astondoa is kicking off our presence with Yachtside in Singapore and Thailand. We consider these markets and China are the nations with the most important potential.
However, our technique is to consolidate our new presence available in the market in Thailand at this second and the enlargement to different markets will rely upon the outcomes we obtain there.
Yachtside Asia opened its new Thailand headquarters in Bangkok in October 2018 and has since relocated its Phuket workplace to Boat Lagoon Marina. How necessary is it for Astondoa and Yachtside to have such a powerful workplace presence in these two key markets in Thailand?
It is crucial to have the presence of execs in the important thing markets, each the place potential shoppers work and likewise the place they vacation and might use their yachts. From the start, Yachtside has directed plenty of their efforts to consolidating their presence with robust workplaces in each Bangkok and Phuket.
What led to Yachtside’s appointment as Astondoa’s seller simply over a yr in the past?
Yachtside is part of the Be In Yachts group and Astondoa has already been working with them as a seller for France and Monaco. We worth the robust worldwide focus of this firm and likewise their expertise within the administration of yacht charters.
Yacht homeowners in Asia are very acquainted with the main manufacturers from Italy, France, UK, Germany and Holland. Is there a problem in selling Astondoa, a Spanish model?
Astondoa has been engaged in a means of internationalisation and renovation since 2016, when it celebrated its centenary. It was the fitting time for the corporate to change and evolve.
The Century vary represents this evolution, sustaining Astondoa’s distinctive options whereas daring to embrace extra trendy traces, state-of-the-art know-how and useful parts.
This evolution is supported by the promotion of our social media technique, a better presence in worldwide boat exhibits, and way more.
Astondoa is Spain’s main luxurious yacht builder, however why are there no more world manufacturers from Spain, contemplating the nation’s wealthy crusing historical past and wonderful shoreline and surroundings?
The final disaster affected a number of shipyards in Spain that have been pressured to shut. Also, the nautical market in Spain is made up largely by boats of small size. About 90 per cent of the yachts are boats of up to 8m (26ft).
Why do you suppose Astondoa yachts will likely be profitable in Asia and what options ought to homeowners in Asia look out for?
Heritage, high quality, bespoke design – and greater than 100 years of constructing luxurious yachts.