Apple Music has reportedly gained the edge on Spotify for the most paid subscribers in the U.S.
The Wall Street Journal first broke the news on Friday, announcing a shift that escalates the already stiff competition between streaming platforms.
In February 2019, Apple Music locked in 28 million paid subscribers in the U.S. and Spotify had 26 million. According to the report, Apple Music took over with a steady 2.6% – 3% growth rate, compared to Spotify’s average 1.5% – 2%.
Unlike Apple Music, Spotify has a free version driven by ads. When taking that into consideration, Spotify has 207 million users and still far exceeds Apple Music’s active listeners.
Spotify also has more overall subscribers worldwide.
The companies aren’t exactly playing nice with each other. Spotify’s CEO put Apple on blast last month for “unfair” polices in its App Store and filed an antitrust complaint with the European Commission. Apple responded with a statement that Spotify was focusing on “its financial motivations in misleading rhetoric.”
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Source: The Wall Street Journal