Chanel is kicking off the new year with a burst of energy, vibrancy, and unbridled joy through its latest advertising campaign for the Chance Chanel fragrances. Casting our minds back to 2015, Chanel’s Chance campaign was set in an imaginative bowling alley, a creation by the renowned French creative, Jean-Paul Goude. The 2019 edition continued this trend with Goude’s captivating portrayal of a spirited dance audition. And now, in 2024, the tradition of exuberant storytelling continues.
For this year’s campaign, Chanel has collaborated with the acclaimed French film director, Jean-Pierre Jeunet, to craft a mesmerizing funfair-inspired commercial. This cinematic spectacle promises to transport viewers into a world filled with whimsy, nostalgia, and the unmistakable essence of Chance fragrances. Alongside this visual masterpiece, Steven Meisel has been enlisted to photograph the print campaign, ensuring a seamless blend of artistry and elegance.
The campaign features four talented individuals—Amiah Miller, Zuza Bryk, Mathilda Gvarliani, and Maty Fall—each representing one of Chanel’s Chance fragrances. Positioned atop giant, oversized bottles of their respective scents, these ambassadors exude confidence, grace, and the spirit of Chanel. Their attire pays homage to the iconic fashion moments of the 1990s, channeling the brand’s timeless appeal and innovative spirit.
In essence, Chanel’s 2024 Chance campaign is a celebration of joy, creativity, and the enduring legacy of a fashion house that continues to captivate audiences worldwide. With Jeunet’s visionary direction and Meisel’s artistic flair, this campaign promises to be a dazzling spectacle that resonates with both longtime Chanel enthusiasts and new admirers alike.
IMAGES | CHANEL.COM